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The Lightscoop is a smart low-tech device that creates soft, flattering light by redirecting your camera's built-in flash to a ceiling or wall. Don't let your convenient little built-in flash flash ruin your photos with evil red eye, ugly shadows, hot spots, bleached out faces, underexposed colors, and blurry movement that exist only in your photographs, not in the real world. Slip a Lightscoop on your camera and never miss out on another fabulous picture! Lightscoop creates soft, natural light and lets you capture the scene the way you see it. Redirecting the small light from your camera's built-in flash to the ceiling creates a larger source of light that also comes from a natural direction (rather than from the middle of your forehead). Softer, more diffused light coming from a natural direction will instantly improve your photos. Professionals create soft, directional window light' with strobes and umbrellas or light boxes. You can do the same by aiming your built-in flas